At the moment intellectual property more and more often becomes the main product of hi-tech and “brand” companies. Intellectual property is among the most growing sales segment in the world.

Intellectual property means much more than most people think: “intellectual property” comprises rights related to works of literature, art and science, performing activities, sound recording, radio and TV programs, inventions in all fields of human activities, scientific discoveries,

• industrial models,
• trade marks, service marks, firm names and commercial names,
• protection against unfair competition,
• as well as all other right pertaining to intellectual activities in manufacturing, scientific, literature and artistic field.

The USA is one of the most advanced countries in the world in the field of ensuring protection of intellectual property. In the USA everything called “property” (including intellectual property) is sacredly protected by the law. No one can deprive you of intellectual property if it was competently documented.

The most expensive trade mark in the world is Coca-Cola. This trade mark costs more than all other assets of the Coca-Cola company. Yes, all the factories, office buildings, trucks, warehouses etc. cost less than the trade mark.

The main purpose of a trade mark is the possibility to distinguish products or services of one producer from products or services of another one. It could be words, characters, digits, symbols, colors etc. Recently people started registering even scents! Thus every trade mark embodies reputation and prestige of the company at the market, as well as prestige of its products and services. I.e. a trade mark serves as an intermediary between the producer and consumers. Thus trade marks are almost most valuable company assets. E.g., the price of “Coca-Cola” brand is 70 billion USD, “Microsoft” brand costs 65 billion, IBM – 51 billion, “General Electric” – 42 billion USD.

It means that if you own a big company in Russia or in Ukraine, then one of the best guarantees of protection of your business is correct registration of your ownership for the trade mark of your company. Whatever happens, even if you lose control over your company, the new owners will have to either register a new trade mark and lose a great share of already well promoted business, or negotiate with you.

If you are an inventor or owner of a company implementing innovative technologies, then correct registration of your intellectual rights is the main asset of your business and often the only guarantee of your income. Do not neglect it.

We work with a group of professional American copyright lawyers, and we can ensure registration and protection of your intellectual rights in the USA and Europe.

Why is it so important to work with American lawyers to ensure protection of your rights in the USA? Actually it is just the issue of geographical range. Any application for protection of your rights will pass through the hands and computers of several clerks responsible for complying with procedures for issues a “writ of protection”. A bureaucrat and a bureaucrat everywhere – even in the USA. If your application is submitted by a patent agent from Russia you will have to be patient. Besides, if your application concerns a “hot” issue, which means it is very important for commercialization at the market, copyright lawyers start to fuss – who was the first to submit the application? why wasn’t it considered by the clerk within a week? if it was considered why wasn’t it passed on to the next stage? etc. If your interests are represented by a copyright lawyer and a patent agent situated and working in the USA, the law is on your side, because no US bureaucrat will risk their even very insignificant position. If the applicant is situated thousands of miles away and does not even know where the offices of Department for copyright and related rights protection are situated and who can be contacted at what phone numbers, then such applications are the last ones to be considered. Every year the number of applications grow by 6-10%.

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