Russian websites targeted among others or at an American audience make several typical mistakes.

We will not dwell on the issues of web design and navigation – these are universal issues not really linked to any country. Let’s talk about the reasons why English language versions of Russian sites of various companies attract so few visitors.

First of all, from the point of view of a regular American, the English may not match well (according to the Russian system of education the language is perfectly OK, but it’s not the way they speak in America). Words and expressions seldom used or not used at all – this is what an American sees in English versions of Russian websites. Have you ever read old websites developed by Chinese in Russian for Russian users? Well, have a look. You will find a lot of funny things there.

Some Russian sites made for Americans look the same way. There are a lot of funny texts there. People laugh and forget.

Secondly, to tell you the truth, no Russian websites managed to go beyond modest results of search-engines. It’s better than nothing. But in America, websites specialized in particular fields are very important. You will not find any Russian websites among them. For successful promotion of a web-site in the US, you need to understand really well the information field of the Internet audience. What can Russian web-promoters offer? «You will be among top 10 results of the search engine!». Great. I only wish the key words were the ones used by Americans. But in other respects it’s great, really, «in top 10»! Is it OK that it had no influence on sales? Or was it planned this way? It is especially funny when experts in SEO-optimization proudly demonstrate to the clients the top (!!!) line in Google search according to their own unique name.

It is not that important where your site is located – in Russia, in the USA or in France. What is important – it’s if you want to trade in the USA you should take into account the specifics of the US Internet audience.

Web-site optimization according to requests of users with American English, placing Internet banners at those sites that are visited and trusted by American users, analyzing ads and Internet marketing tools and methods of US users – all this should be done by a person who knows the methods of web-site promotion among US Internet users really well. Life rhythm, exact understanding of the language, and overall culture differentiate a US web-marketer from his/her colleagues from other countries, including Russian and Ukraine.

You do not need to register a US company to order services of a web-marketer – you should first of all assess the demand and get the sense of the market. Another thing is that if you have a US company and an Internet seller, you could really sell your products instead of demonstrating an empty shop-window. We believe that the main objective of web-marketing is practical growth of sales and not theoretical reports with discourse on general marketing topics.

Services of a web-marketer include the following:

• Client’s web-site content optimization taking into account specifics of the US Internet (it often requires considerable revision of the web-site texts);
• Developing and running the client’s web-site advertising campaign;
• Carrying out marketing research among Internet users in the USA;
• Other things (ask – we’ll discuss them)

Agreements for receiving web-marketing services targeted at US audience are usually executed for the period from three months and more.

Counters placed at the client’s web-site are agreed during drafting the agreement.

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